About the Role

We are looking for a Conversion Tracking Specialist focused on Google Tag Manager, GA4, and consent management.

You will be responsible for building and maintaining clean tracking setups that are both technically accurate and compliant with privacy regulations. Your goal is to ensure reliable data collection while meeting GDPR and CCPA requirements.

This position is remote within Germany.

Your Responsibilities

Implement conversion tracking setups (leads, events, funnels)
Set up and manage Google Tag Manager (GTM)
Configure and optimize Google Analytics 4 (GA4)
Integrate and manage consent management platforms (CMPs)
Ensure compliance with GDPR, CCPA, and privacy regulations
Track customer journeys and conversion funnels
Debug and validate tracking data
Collaborate with developers and marketing teams
Document tracking setups and concepts

Your Profile

Experience in tracking, analytics, or martech
Strong knowledge of Google Tag Manager
Experience with Google Analytics 4
Experience with consent management platforms (e.g., Cookiebot, Usercentrics)
Understanding of GDPR, CCPA, and privacy requirements
Experience with event tracking, data layers, and tagging structures
Analytical and structured mindset

Nice to Have

Experience with server-side tracking
Experience with Meta Pixel, Google Ads tracking
Experience with Microsoft Advertising tracking
Experience with e-commerce or lead tracking
Experience with A/B testing or CRO
Basic JavaScript knowledge

Tools &amp; Technologies

Google Tag Manager (client &amp; server side)
Google Analytics 4
Consent management platforms
Tracking pixels (Meta, Google Ads, Bing)
Data layer / events
Debugging tools

What We Offer

Focus on measurable results
Work on data-driven projects
Remote-first setup
Flexible working hours
Direct impact on conversions and performance
Close collaboration with product and engineering

Conversion Tracking Specialist (m/f/d) – GTM, GA4, CMP & Privacy Compliance

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